Front desk member ID and check-in for health and fitness clubs

Life Time Fitness case study

Life Time fitness operate over 200 exclusive athletic country clubs across America and are recognised as a premium brand that always aims to provide a superior experience for their members. To improve the guest check-in experience, Life Time developed the capability to issue NFC Wallet passes to replace their old barcode ID system. Now customers can simply press an ‘Add to Wallet’ button to install the membership ID card in Apple Wallet and Google Wallet. This improved security, by removing the risk of barcode sharing, and significantly increased the speed of check-in at the front desk, by implementing a swift ‘just tap’ experience.

To achieve this, VTAP NFC readers were deployed to front desk PCs and configured to emulate the previous barcode scanners. Once deployed, Life Time members were surveyed and they overwhelmingly loved it. “An amazing feature – it’s a must have! Not only is it a safe way to check in, but MUCH faster too,” said one happy customer.

82% of members surveyed were positive about switching from barcodes to NFC wallet passes (95% among Apple Watch users)