NFC Wallet for frictionless loyalty interaction
Retail & hospitality businesses are replacing QR codes with NFC loyalty cards in Apple Wallet and Google Wallet, removing friction and enhancing the overall customer experience.
NFC Wallet for frictionless loyalty interaction
Retail & hospitality businesses are replacing QR codes with NFC loyalty cards in Apple Wallet and Google Wallet, removing friction and enhancing the overall customer experience.
Why is NFC better than QR codes for loyalty?
Shorter queues
Eliminate the friction of using QR and barcodes: finding apps, waiting for connectivity, selecting codes and presenting phones to scanners at just the right angle. NFC loyalty works just like Apple Pay or Google Pay: it is simple, swift & secure. 4x faster than QR!
Increased spend
Simplified loyalty interaction at PoS, using NFC Wallet, complements the use of in-app personalised offers, gamification and notifications, making it easier for customers to spend more, with clear incentives to come back again.
Increased data insights
Loyalty cards in NFC Wallet can be used for frictionless ‘just tap’ interaction anywhere in store, not just alongside payment at the PoS, providing significantly more customer insights & data, influencing behaviour before committing to spend.
See how VTAP NFC is being used with Apple Wallet and Google Wallet for a simple, swift and secure in-store loyalty experience:
Where is NFC Wallet loyalty used?
Retail stores
Supermarkets, department stores, shopping malls and luxury brands use app-based loyalty programs to help customers save money and get exclusive offers. NFC makes the in-store experience frictionless, reduces queues and increases spend.
Hospitality chains
Hotels, coffee shops, fast food chains and restaurants need to encourage their customers to visit more, interact more and spend more. NFC beats QR codes for loyalty interaction for speed of use, simplicity and exclusive customer experience.
Gyms & sport clubs
Gyms are already using NFC Wallet passes for front desk check-in and access. Extending use of the gym pass to loyalty interactions in on-site cafes, bars, restaurants and vending machines increases customer data insight and revenues.
Why is VTAP technology great for loyalty?
Boost loyalty app
Apple Wallet and Google Wallet NFC passes enhance the use of existing apps, using a simple link to add the digital NFC card into the phone wallet. Usage of the frictionless NFC loyalty pass directly feeds data to your loyalty platform to provide more real time targeted incentives.
Simple PoS upgrade
VTAP readers are a simple and cost-effective way to upgrade the PoS for NFC loyalty with future flexibility for other applications like age verification, open-banking payments & clienteling. VTAP technology is complementary to EMV Chip & PIN and contactless payments terminals.
Improved security
Unlike QR codes, NFC loyalty passes cannot be copied through screen grabs and shared. NFC-enabled digital loyalty cards are protected by the strong security of Apple Wallet and Google Wallet and securely read by certified VTAP readers.
VTAP for success
40+
countries
54k+
tap points
20m+
consumers
How does VTAP technology help?
Easy NFC upgrade
Works with any Apple Wallet and Google Wallet pass issuance platform that also supports NFC, using the standard Apple and Google developer APIs. Many wallet pass issuance platforms, loyalty and CRM providers are already integrated with VTAP technology.
Improves on QR
Readers can directly replace existing QR code scanners or work seamlessly alongside them, easing support for, and migration from, existing processes. VTAP readers can support tap-to-register instant account registration, linked to PoS payment transactions.
Apple and Google certified
VTAP readers are fully certified for Apple VAS & Google Smart Tap, perfect for NFC loyalty. Security keys and application data are simply and securely managed locally over USB or online via VTAP Cloud, creating end-to-end security and peace of mind.
Which VTAP products work best for loyalty?
Our range of VTAP products support a wide range of connectivity options for integration into all parts of the physical retail environment. Our cloud connectivity products link directly with existing online CRM & loyalty platforms.
Boxed readers
VTAP NFC boxed readers connect directly with PoS terminals, touch screen devices and unattended kiosks, enabling easy integration with existing till systems alongside existing barcode scanners and payment terminals.
Reader modules & boards
VTAP NFC reader modules & boards can be integrated inside vending machines, kiosks, self-service check-outs, PoS hardware and combined QR/NFC scanners, allowing full control over physical casing branding & design.
Cloud connectivity
VTAP Cloud enables direct connectivity to online CRM, clienteling & loyalty platforms, processing NFC ‘taps’ in real-time. It also manages the reader estate, deploying firmware updates and application-specific security keys.
