Refining the club membership experience
Refining the club membership experience
Private members clubs offer places for people to relax, have fun, connect and do business in the most conducive environments. Members commonly need to provide their membership ID at various points during a visit, from check-in at a front desk, workspace or spa reception to authorising a charge to their account for the restaurant bill. Clunky membership cards and QR codes make the process a hassle for members and take up staff time that’s better spent providing customers with more positive experiences. Apple Wallet and Google Wallet NFC-enabled membership passes, together with our VTAP NFC readers and their ‘just tap’ technology, are convenient to use eliminating the friction from every interaction – elevating the membership experience and streamlining operations.
Eliminate friction with our VTAP "just tap" technology
People increasingly expect to do everything with just their phone and always have them close to hand. Our VTAP NFC Wallet readers automatically select the correct club membership pass when a phone or Apple Watch is tapped, allowing members to breeze through. No need to open an app or search for a QR code to be scanned, and no searching for misplaced physical cards.
Improve service and operations sustainably
Digital membership passes can be issued quickly and easily via SMS, email or an app, and can be linked to club membership, CRM and POS systems. NFC Wallet membership passes leverage the security architectures of Apple Wallet and Google Wallet, and unlike QR codes, NFC passes can’t be copied through simple screen-grabs or photos. NFC-enabled passes can also be used to support pre-paid stored value transactions, as well as linking to open customer accounts, enabling a smooth cash and hassle-free environment. Cost and delays incurred with physical IDs are eliminated – from printing and distribution, to the time-consuming admin aggravations of dealing with forgotten, lost or damaged cards. Cutting out physical membership cards avoids use of plastics and is kinder to the environment.
Eliminate friction with our VTAP "just tap" technology
People increasingly expect to do everything with just their phone and always have them close to hand.
Our VTAP NFC Wallet readers automatically select the correct club membership pass when a phone or Apple Watch is tapped, allowing members to breeze through.
No need to open an app or search for a QR code to be scanned, and no searching for misplaced physical cards.
Improve service and operations sustainably
Digital membership passes can be issued quickly and easily via SMS, email or an app, and can be linked to club membership, CRM and POS systems.
NFC Wallet membership passes leverage the security architectures of Apple Wallet and Google Wallet, and unlike QR codes, NFC passes can’t be copied through simple screen-grabs or photos.
NFC-enabled passes can also be used to support pre-paid stored value transactions, as well as linking to open customer accounts, enabling a smooth cash-free environment.
Cost and delays incurred with physical IDs are eliminated – from printing and distribution, to the time-consuming admin aggravations of dealing with forgotten, lost or damaged cards.
Cutting out physical membership cards avoids use of plastics and is kinder to the environment.
Some of our customers
Soho House
Soho House is a prestigious private members club operating across Europe, North America, and Asia, also encompassing other club brands such as The Ned. After reviewing their customer flow, Soho House decided to replace their plastic RFID membership cards with a digital member ID solution based around NFC Wallet and VTAP ‘just tap’ technology. VTAP NFC readers are installed at all front desk check-in locations and are also used in restaurants and other settings to check membership entitlements and to manage the customer account.
Life Time
Life Time is a chain of luxury health and fitness clubs that focuses on promoting health and wellness to communities throughout the USA, as well as providing premium co-working spaces at many locations. They have successfully implemented NFC membership passes for their customers and use VTAP NFC readers at all of their locations to check members in and to validate their entitlement to premium services.
Kjarval
Vinnustofa Kjarval is a premium meeting, co-working and social space of around 700 square meters in downtown Reykjavik that provides its members with a private, luxurious and respectful environment. Kjarval is introducing NFC-enabled membership passes and VTAP NFC readers to refine the user experience throughout the venue.
The Roof Gardens
The Roof Gardens club members enjoy seamless, intuitive, club check in. 100ft above the city, with views across London to the horizon, The Roof Gardens’ members get all the benefits of the latest technology without it intruding on the timeless elegance of the club.
What our customers say
“The VTAP100 really was plug and play. The readers simply plugged in via USB alongside our existing barcode scanners. Now we don’t issue any plastic cards and are eliminating the bar code in our app.”
Case studies
VTAP mobile wallet readers streamline club member check-in – Soho House
Membership ID for check-in at iconicprivate members' clubsMembership ID for check-in at iconic private members' clubsCheck-in IdentityClubsVTAP100 USB VTAP100 OEMSoho House case studySoho House elevates member experience with VTAP and NFC wallet passesSoho House...
VTAP mobile wallet readers streamline check-in – Life Time
Front desk member ID and check-in for health and fitness clubsCheck-inGymsClubsVTAP100 USBLife Time Fitness case studyStreamlined club check-in with VTAP NFC wallet readersLife Time fitness operate over 200 exclusive athletic country clubs across America and are...
How VTAP readers work
Ready to refine the club membership experience with VTAP?
Our VTAP ‘just tap’ technology smooths over the friction of membership points and frees up staff from dealing with bottlenecks – so they can create those personal guest service experiences that count.
