Implementing fast and dynamic loyalty solutions
NFC-enabled mobile wallet passes provide the perfect platform for re-inventing loyalty for the modern consumer. Whether it’s a stand-alone stamp card application or an integrated in-store promotions platform, our ‘just tap’ technology provides the glue to make this work.
Implementing fast and dynamic loyalty solutions
NFC-enabled mobile wallet passes provide the perfect platform for re-inventing loyalty for the modern consumer. Whether it’s a stand-alone stamp card application or an integrated in-store promotions platform, our ‘just tap’ technology provides the glue to make this work.
NFC enabled digital loyalty cards in Apple Wallet and Google Wallet deliver a paradigm shift for loyalty schemes, with step-change improvements to conventional loyalty interactions and new opportunities to expand and deepen customer engagement – with just a tap from a smartphone anywhere, not just at Point-of-Sale.
Super-convenient means more engagement
Making it virtually frictionless for customers to use their loyalty cards boosts the capture rate of ‘zero-party’ customer data in-store, while dramatically improving the shopper experience.
VTAP wallet readers auto-select the relevant NFC loyalty card, from Apple Wallet or Google Wallet, on a device the instant it comes in range – consumers can identify themselves and interact with just a ‘tap’ of a phone or Apple Watch. No physical cards to dig-out, no apps to open or QR-codes to locate and present for scanning.
Loyalty points updates, coupons, offers and response notifications are sent in an instant from the loyalty system direct to the customer’s phone.
Because consumers love the convenience, brands and retailers can drive adoption of their own apps – by making that the way for consumers to get a digital loyalty card and add it to their Apple Wallet or Google Wallet.
Loyalty at the PoS
With a VTAP NFC wallet reader connected to a POS terminal, consumers can use their digital loyalty cards to earn and use loyalty points in the regular way – but with ‘just tap’ convenience.
Transactions using NFC enabled digital loyalty cards in Apple Wallet and Google Wallet provide more data than QR code or mag-stripe solutions. Interaction data can include reader information and pinpoint location to enrich CRM data.
Connecting PoS & loyalty platforms
Where POS systems are not already connected to a loyalty platform – VTAP can bridge the gap.
VTAP Pro readers can plug-in to a local POS terminal and also connect to cloud-based loyalty or CRM systems. This allows ‘tap’ data to be sent to the loyalty platform, and the responses received by the VTAP reader, such as personalized discounts, or redemption authorizations for completed stamp cards, to be pushed to the connected POS terminal.
So even where PoS and loyalty platform aren’t integrated:
VTAP can deliver personalized, dynamic offers from loyalty to PoS – such as ‘Tap2Win’ gamified incentives where the loyalty system determines a discount level in real time.
VTAP can validate a free drink for a coffee shop customer with a full stamp card.
VTAP can deliver coupon redemption data to both the PoS and to loyalty systems for accurate offer attribution tracking.
Fast, efficient issuance & management
Immediate issuance via SMS, email or app, with easy online management. Avoiding the delays and costs incurred throughout the lifecycle of physical ID’s – from procurement, printing and distribution, to administering forgotten, lost or stolen cards.
Users can block a lost or stolen device via the appropriate ‘Find My Device’ app – restoring their wallet contents when they have recovered or replaced their device.
Loyalty unleashed from the PoS
Improving operational efficiency
Where fast service is crucial, a loyalty tap point can help serving staff provide a more efficient personalized service – recognizing the customer and highlighting their preferences (or food allergies for example), as well as registering loyalty points. In addition to driving improvements in order execution metrics, the enhanced customer service levels drive higher levels of repeat business.
VTAP readers – designed for loyalty
De-anonymize in-store interests
Where fast service is crucial, a loyalty tap point can help serving staff provide a more efficient personalized service – recognizing the customer and highlighting their preferences (or food allergies for example), as well as registering loyalty points. In addition to driving improvements in order execution metrics, the enhanced customer service levels drive higher levels of repeat business.
VTAP readers – designed for easy integration
Economical deployment & integration
VTAP easily replaces readers for legacy loyalty cards – thanks to in-built RFID card reading functionality and QR/barcode code scanner emulation. No dedicated drivers or development software tools required. VTAP readers are designed to be easy to configure and manage, with much greater flexibility than card payment readers. Avoid the delays and costs incurred throughout the lifecycle of physical cards – from procurement, printing and distribution, to administering lost or damaged cards. Digital cards can be issued immediately via SMS, email or app, with easy online management. Removing the use of paper and plastics for physical cards reduces environmental impacts as well.
Flexible connectivity options
The VTAP reader range includes USB, RS-232 and Bluetooth interfaces for PoS terminals and the VTAP Pro also features WiFi connectivity for direct integration with cloud loyalty and CRM platforms.
Ergonomic form factor
Available in a compact ergonomic counter-top case, VTAP readers occupy a small footprint and can have a custom branded label applied to their face.
“VTAP readers are helping to provide coffee shop loyalty and are already integrated into popular CRM and automation platforms such as Braze, Klaviyo and Salesforce.”
